Financial times: The Unseen Beauty is totally un-kohl

Living Ink Technologies partners with The Unseen Beauty to use Algae Black pigment in new makeup collection, Absorption. The collection includes an algae-based mascara and eyeliner.

“The new make-up launch will help upend the long tradition of using carbon in cosmetics. Found in black eyeliners, mascaras and eye shadows, carbon black pigment is made by partially burning crude oil or natural gas, and is a Group 2B carcinogen (possibly carcinogenic to humans). ‘Here’s a sustainable answer,’”CEO Lauren Bowker says of the non-toxic source. ‘Algae Black offers a new solution.’”

Read the full Financial Times article here.