Trek’s Bike is first commercial paint project with Algae Black pigment

Raw Lithos utilizes organic materials to create a picturesque paint scheme inspired by the laters of mountains in a desert sunset. Its semi-transparent logo was crafted with carbon-negative Algae Black™ pigment, and its warm earthen tones were created with EnvironOxide™ pigments which were made using excess minerals cleaned from community waterways.

Someone at Trek is tapping into the desert vibe and we dig it.

Raw Lithos is now available exclusively on Checkmate SLR. Riders can customize their dream gravel race bike at Trek retailers around the world and online at Project One in select markets.

Previous
Previous

Packaging World: Nike Uses Algae-Based Ink to Decorate Footwear Box

Next
Next

Vogue Business: Living Ink co-founders selected as 2024 Sustainability Thought Leaders